Mobile & Secret Sexual Health Service for Adolescents in Kenya
ABOUT ▶︎
My Role Product Designer / Team Leader
Team 1 Designer / 2 Researcher / 1 Engineer
Outcome Domestically implemented by IDEO Org
WHAT I DID ▶︎
◆ Lead the product vision and strategy
◆ Field research and workshops
◆ Lead the UX design
◆ Lead visual design and design system
CHALLENGES IN KENYA
Sexual health problems have always been severe among adolescent groups in Kenya. The government has invested millions of dollars in building sexual health clinics to address this issue.
However, the problem still exists because the visiting rate of those clinics has been low.
1st
Adolescent Abortion Rate in the World
New HIV Infection are adolescents
42%
A GLANCE OF SOLUTION
Social stigma and poor access to clinics are the main reasons of clinic's low visits.
So we proposed a mobile and anonymous sexual health service hidden in the Matatu (a popular local bus) to help adolescents in Kenya secretly get help from credential clinics when they needed.
FIELD RESEARCH
To understand the core of this problem, I led team conducted 4 rounds of field research. Through the connection with the local middle school and high school, we managed to conduct user research and workshop with all the stakeholders involved in the problem.
Adolescents
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Understand their knowledge level about sexual health.
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How they generally seeking for sexual health help?
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Why do they feel uncomfortable going to the sexual health clinics?
Clinics
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Understand the school courses on sexual health.
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How they think about the sexual health clinics?
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What are their opinions on the low visiting rate among young ages?
Parents
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Understand their knowledge level about sexual health.
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How they think about the sexual health clinics?
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What are their opinions on the low visiting rate among young ages?
Schools
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Understand the school courses on sexual health.
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What are their students' status on sexual health?
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What are their opinions on the low visiting rate among young ages?
PROBLEM DEFINING
From the research, we discovered that schools already have well-developed sexual health education and adolescents also have enough knowledge to protect themselves. The main reason for this problem is the social stigma caused by conservative culture and poor access to the clinic caused by the highly-connected neighborhood.
DESIGN CHALLENGE
How Might We connect the Kenya youth to credible sexual health services by helping them bypass the social stigma and get easy access to the clinic?
DESIGN GOALS
Private
“You don’t want to be get caught when going to a sexual health clinic by your neighbours, trust me.”
Convenient
“Walking for 2 hours for a clinic is just too much, for both my girlfriend and myself”
Professional
“How accurate is this? We’ve googled before and gotten 7 different explanations about this.”
DESIGN INSPIRATION ✨Matatu✨
I got inspiration from this typical and super popular Kenya bus, Matatu. It has two features that are perfect for helping us solve the clinic problem in Kenya.
Mobile & Convenient
Matatu is mobile and convenient. It can meet users everywhere users want, super easy to get access.
Popular & Unbostrusive
Matatu is everywhere in Kenya's neighborhoods. And it has various colorful patterns, which makes it unobtrusive.
FINAL CONCEPT
We provide two services: deliver products and receive consultants on Matatu.
INFORMATION ARCHITECTURE
MVP
PROTOTYPE & ITERATIONS
▶︎ Adding Confidentiality Promise
User feedback:
When they booked service through our platform, they felt insecure. Because the information users gave is really sensitive, they were worried other people would somehow get that information.
Iteration:
Adding a banner on pages that related to information collection. The banner shows the platform will protect users' information. Users can check more about the confidentiality promise by clicking the' detail button.'
Original Version
Iteration
FINAL DESIGN
Key Feature 1
Buy Sexual Health Products
Users can buy sexual health products on the platform, which will be delivered by Matatu to places that convenient for users to collect.
*Swipe to see more details*
Key Feature 2
Book Sexual Health Services
Users can book sexual health services on the platform. And Matatu will pick users up. Then users can receive services on the Matatu.
*Swipe to see more details*
DESIGN SYSTEM
I created design guidelines to ensure that all stakeholders can collaborate to develop projects consistently in the future.
